1、Chinas consumer shift:Navigating the new normal with precisionJanuary 2025Chinas consumer shift:Navigating the new normal with precision2Introduction:A new era of precisionAlixPartners seventh annual report and survey of Chinese consumers presents a forward-looking analysis of the spending prioritie

2、s and trends set to shape 2025 and beyond.As Chinas economy transitions into a more sustainable phase of growth,businesses find themselves navigating a complex yet opportunity-rich market that demands strategic precision and agility.Despite facing economic challenges including a prolonged real estat

3、e market slowdown and employment softness Chinese consumers are adapting to the new normal.Across key categories,they are reshaping their spending priorities,finding a balance between essentials and discretionary purchases,and exhibiting a growing appetite for experiences,wellness,and high-quality p

4、roducts.Drawing on insights from a survey of more than 3,000 respondents across China,this report provides a detailed analysis of rapidly changing consumer behaviors.Through deeper dives into spending trends,demographic,and geographic variations,as well as brand loyalty dynamics and e-commerce,we pr

5、ovide actionable strategies for businesses.We hope you find this report valuable.If youd like to further explore consumer analysis from our data set by country,sector,or consumer demographic,our authors are available to discuss the findings in more detail.About this study Research for Chinas consume

6、r shift:Navigating the new normal with precision was conducted in September and October 2024.The survey comprised 3,069 respondents spread across genders,city tiers,and age groups.Chinas consumer shift:Navigating the new normal with precision31.From resilience to realignment:How economic pressures s