1、Confidential-Not for Public Consumption or Distribution2025 CLIMATE MESSAGING FORECASTNovember 2024Confidential-Not for Public Consumption or DistributionIf you read the news,chances are youve heard November 5th was a referendum on the future.March 2024October 2024July 2024Confidential-Not for Publi

2、c Consumption or Distribution3%69%of US consumers believe this election will have agreater impact on their day-to-day life than past elections.believe this election will have a smaller impact.Source:2025 Expectations SurveyBase:US consumers(n=2,011)Confidential-Not for Public Consumption or Distribu

3、tionEach candidate promised a different path on key issuesSOCIALdiversity and equityCLIMATEenvironment and energyConfidential-Not for Public Consumption or DistributionHigh polarization,different prioritization on climate,social issues79%60%51%32%42%20%climate changeissues of inequity based on race,

4、gender,or sexualityDemocratIndependentRepublicanLEVEL OF CONCERN BY PARTY(%answering“very”or“extremely”concerned)+37+40UNIQUELY PARTISAN MARKET.In ex-US work,we typically see political conservatives in other countries drop 10-15 percentage points on the climate change question,compared to a 37-point

5、 drop domestically.Source:2025 Expectations SurveyBase:US consumers(n=2,011)Confidential-Not for Public Consumption or DistributionSocial actions 50%more“political”than environmental actions43%60%36%54%45%66%reduce their impact on the climateadvance social issuesDemocratIndependentRepublicanPERCEPTI

6、ON OF POLITICAL ACTION(%answering“Yes,a company is taking a political stand when they”)POLITICAL LENS.Democrats and Republicans are BOTH more likely to see these actions as political compared to independents.Source:2025 Expectations SurveyBase:US consumers(n=2,011)Confidential-Not for Public Consump