1、UK YouTube&Connected TV Media Agency Survey 2025A PIXABILITY REPORTINTRODUCTIONIn November 2024,Pixability surveyed 82 UK-based media agency professionals that work directly on YouTube and/or Connected TV(CTV)campaigns for brand advertisers.This report details top-level results of the survey to show

2、 how YouTube and CTV advertising strategies evolved in 2024,and how agencies see them evolving further in 2025.Agency AffiliationRespondent RoleMedia Planner5%6%Other25%Account Manager14%Business Director3%2%C-Level ExecutiveManaging Partner5%Account Executive15%Head of Department26%Account Director

3、69%31%Independent AgencyBig 6 AgencyQ.How would you best describe your agency?Q.Which of the following best describes your role at your agency?UK YouTube&Connected TV Media Agency Survey 2025 2025 Pixability,Inc.All rights reserved.2Media agency investment in YouTube YoYDecrease InvestmentMaintainIn

4、vestmentNot sure5%2%3%12%32%34%54%59%2023 vs.20242024 vs.2025Increase InvestmentQ.How has your YouTube strategy evolved in 2024,compared to 2023?Q.As you plan your YouTube strategy for 2025,how does it compare to this year?Most agencies are increasing or maintaining investment with very few decreasi

5、ng YoYOver half of agencies(59%)say they saw an increased investment in YouTube from their clients in 2024.Going into 2025 we will continue the trend of many agencies(54%)planning to increase spend on YouTube,and about a third(32%)staying steady.Very few saw a decrease in 2024(5%)with even fewer pre

6、dicting a decrease for 2025(2%).Agencies continue to invest heavily in YouTubeUK YouTube&Connected TV Media Agency Survey 2025 2025 Pixability,Inc.All rights reserved.3CTV&YouTube saw increases,Meta somewhat flat,Linear continued to see decreasesThe shift in spend from Linear TV to CTV continues as