1、RETAILCOMMERCE 360FEBRUARY 2025COMPLIMENTS OF:?As consumers patiently waited to see deepdiscounts,mobile orders and artificialintelligence connected them with merchantsto set new sales records.See what matteredin the seasons final results.Copyright 2025 Digital Commerce 360&Vertical Web Media LLC.Al

2、l rights reserved.RETAILCOMMERCE 360CHARTSOnline holiday sales set a new record in 2024.82024 online holiday sales grew at fastest rate since pandemic.9EDITORS NOTE Worth the wait .3 Online holiday sales in 2024 most mobile of all time .7Retailers continue battling fraudulent and abusive returns in

3、2024 .15SPONSORFulfillment planning:The key to the holiday shopping season.5RETAILCOMMERCE 360 Copyright 2025 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.WORTH THE WAITeditors noteOnline retailers strategize and prepare for most of the year to maximize their sales when the annual

4、 holiday rush hits.In 2024,optimists were rewarded.Despite lingering uncertainty over inflation,the economy and the direction both will take in 2025,consumers ultimately logged on ready to spend in November and December.During the Cyber 5,which includes Thanksgiving and the four days that follow,sho

5、ppers spent a minimum of$5.3 billion per day online,according to Adobe Analytics.However,they showed restraint,waiting out waves of Black Friday sales that had already begun by the time the real Black Friday arrived.Ultimately,shoppers anticipated finding the deepest deals on Cyber Monday,which fell

6、 on Dec.2 in 2024.That day saw$13.3 billion in online sales,making it the most successful day of all time for U.S.ecommerce sales,up 7.3%from Cyber Monday in 2023.Still,the seasons results were not just about how much shoppers spent.They also showed which technologies enabled sales.Notably,mobile de