1、Product Discovery Engine Buyers GuideProduct Discovery Engine Buyers G UK:+44(0)207 193 4600 US:+1 415-463-7044 London Research 20233 Introduction4 Managing algorithms and business rules5 Testing and reporting6 International and SEO7 On-site search10 Online merchandising use cases14 Personalisation

2、and product recommendation use cases16 Performance and integration18 Operational impact20 Your key takeawaysContentsAll rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,electronic or mechanical,including photocopy,recording or any information s

3、torage and retrieval system,without prior permission in writing from the publisher.An objective set of evaluation criteria,grouped into practical use-case models,and drawing from real-world experience to help you through this decision-making process.”Product Discovery Engine Buyers G UK:+44(0)207 19

4、3 4600 US:+1 415-463-7044 London Research 20233Product discovery is one of the most important elements of ecommerce customer experience(CX).It has the power to increase your conversion rates,improve your average order value(AOV)and build customer loyalty when you get it right.How shoppers find and s

5、elect products on your ecommerce site varies,shaped by factors including purchase need and product category.When shoppers know what they want,they typically use on-site search.But for those looking for inspiration,browsing through the product catalogue and on-page content is the starting point for s

6、orting and filtering products.When navigating large catalogues,choice can be overwhelming,adding cognitive effort and slowing shoppers down.To address this choice paralysis you can leverage smart merchandising strategies.The martech landscape is constantly evolving,with a wide range of niche product