蒙纳(Monotype):2025年度字体趋势报告(英文版)(78页).pdf

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蒙纳(Monotype):2025年度字体趋势报告(英文版)(78页).pdf

1、Future Typography.Monotype.Create something new.This is a new kind of trends report.2ChapterIntroduction.Sound&Vision.Human Types.Freedom,Law&Order.Life Cycle.Conflict&Peace.Hot&Wet.Typography and multimedia.Page 6.Typography and artificial intelligence.Page 19.Typography and the social contract.Pag

2、e 30.Typography and the generational continuum.Page 41.Typography,conflict,and peace.Page 50.Typography and the environment.Page 60.3Introduction.Trends reports.Love them or loathe them,the year-end roundups and new-year forecasts are a sort of pop-culture time capsule,a chance to revisit moments fr

3、om recent history that captivated our collective attention,while celebrating a few we may have missed.They reward excellent work and curate the vast universe of design.Celebrating work from talented designers has been one of the driving forces behind our trend reports.The report is a global stage fo

4、r introducing agencies,designers,and their work to a wider audience.The curation process is more selfish:as designers,we want to know whats going on everywhere,all the time.Like you,were constantly scanning a designed horizon to see what our peers have been up to what theyve already done.And,like yo

5、u,were wary of repetition in an industry tirelessly pursuing uniqueness.There are risks in looking backward and outward(at other designers and designs)for inspiration.Purposely or inadvertently cribbing someone elses style is one risk,but a bigger risk exists in missing the connection between the co

6、ntent and the formthe brief and the output.Effective typography distinguishes language makes it stand out,applies a tonality,quietly tells a story.By looking backward and by concentrating heavily on the formal characteristics of design and branding,trend reports risk adding to the chatter rather tha

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