1、 FOR RELEASE OCTOBER 8,2024 BY Regina Widjaya,Samuel Bestvater,and Aaron Smith FOR MEDIA OR OTHER INQUIRIES:Aaron Smith,Director,Data Labs Regina Widjaya,Computational Social Scientist Sogand Afkari,Communications Manager 202.419.4372 www.pewresearch.org RECOMMENDED CITATION Pew Research Center,Octo

2、ber 2024,“Who U.S.Adults Follow on TikTok”1 PEW RESEARCH CENTER www.pewresearch.org About Pew Research Center Pew Research Center is a nonpartisan,nonadvocacy fact tank that informs the public about the issues,attitudes and trends shaping the world.It does not take policy positions.The Center conduc

3、ts public opinion polling,demographic research,computational social science research and other data-driven research.It studies politics and policy;news habits and media;the internet and technology;religion;race and ethnicity;international affairs;social,demographic and economic trends;science;resear

4、ch methodology and data science;and immigration and migration.Pew Research Center is a subsidiary of The Pew Charitable Trusts,its primary funder.Pew Research Center 2024 2 PEW RESEARCH CENTER www.pewresearch.org How we did this This study seeks to better understand the accounts that U.S.adults choo

5、se to follow on TikTok.The TikTok user experience happens largely within the sites For You page,a feed that is“unique and tailored to each specific individual”based on many factors,such as the behavior they display while on the site.The Following page,by contrast,is constructed directly from the con

6、tents of accounts the user follows.However,user interactions with posts from the accounts they follow play a nontrivial role in shaping their For You page.And studying these followed accounts can give us a better understanding on the content that users actively choose to look for on the platform.To