1、A guide to innovating differently23ContentsOverviewWhy Connected Innovation?41Drive brand growth with connected innovationBrands perceived to be meaningfully diferent and demonstrate innovative behaviours grew at double the rate of those that are meaningfully diferent alone.82How to align your innov

2、ation and advertising around meaningful diferenceDiscover the fve steps to successful launch advertising that will make your diference meaningful.183Three ways innovation can help you create a successful brand experienceBrands with the strongest experiences are 2.5x more likely to signifcantly grow

3、their market share compared to those with weaker experiences and consistent innovation plays a critical role in creating leading experiences.304How can AI empower your innovation process and unlock new connectionsDiscover three tips to empower your innovation process through AI,whilst not losing sig

4、ht of the need to deliver meaningfully diferent brand experiences.44Conclusions5845OverviewWe know some brands are often challenged with how to innovate in the right way.By combining our powerful attitudinal and behavioural data sets(Kantar BrandZ,Kantar Marketplace database and Kantar Worldpanel sh

5、opper data)with our experience working with some of the most innovative companies in the world,we can understand better than anyone else how best to innovate.This new resource provides guidance on how to innovate diferently to drive growth,in a connected way by putting meaningful diference at the he

6、art of your strategy.You will learn how impactful it is to build your innovation strategy from strong brand foundations and how to step into new spaces,so you can then examine how best to use advertising to unlock the potential of your launch through the focus on meaningful diference.5Discover the i