1、The State of MarketingData-driven growth tactics and emerging trends to guide marketers into an AI-first business landscape.2025Presented byLooking aheadFOREWORDINTRODUCTIONSTRATEGY+TEAM TRENDSCONTENT TRENDSAI TRENDSCLOSINGAI-powered marketing is leading to easier,breezier growthTo capture audiences

2、,marketing needs to be intelligent,visual,and brand-led The marketing tides are shifting to meet changing expectations for value-driven contentAudiences want to connect with brands that are present where they areAre you there,chatbot?Its me,overwhelmed marketerSmarter,better,faster,and more human co

3、ntent campaigns ahead2The State of Marketing 2025071234420324AI-powered marketing is leading to easier,breezier growthFOREWORDWith AI tools fully integrated into professional workflows,marketers are changing up their strategies.3ForewordIntroductionStrategy+Team TrendsContent TrendsAI TrendsClosingT

4、he State of Marketing 2025Return to table of contentsOn the brink of a major shift in marketing,its time to go all in on AIAnyone else get a new best friend at work this year?Is yours also named Claude?Or Gemini?Or ChatGPT?Its been a transformative year thanks to the widespread adoption of AI tools

5、for everyday tasks personal and professional.At HubSpot,its been a year of experimentation,innovation,creativity,and exciting new launches that have changed the way we all do marketing.We built a custom AI agent in Slack that really blew our minds,ran a clever brand awareness campaign during the New

6、 York Marathon,and launched Breeze,HubSpots own AI copilot for marketing,sales,and customer service.And our recent research revealed that AI tools and unified tech stacks are a major differentiator in helping marketers connect with their audiences.The marketing teams with connected CRMs like HubSpot