1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.THE USE OF AI TO ADVANCE PERSONALIZATION IN 2024Research Created for MarketersTrends3.Methodology and Participants4.Introduction5.Rating Strategic Success6.Primary Benefjts o

2、f Personalization 7.Greatest Challenges8.Personalization Impact9.Measuring Efgectiveness of Personalization10.AI and Personalization11.AI in the Year Ahead12.AI Challenges13.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:ENGAGE YOUR AUDIENCE by turning the charts and insights into

3、 your own content.TIP#2:DISCOVER STRATEGIES,TACTICS AND TRENDS that are working for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is relevant to your business.This Survey Summary Report is part of a series conducted in partnership with our participating Research Partners.Please

4、 feel free to adapt,copy,distribute and transmit this work.However,you must attribute the work as produced by Ascend2 and its Research Partners,but not in any way that suggests that they endorse you or your use of the work.When you share this content,please provide a link back to Put this content To

5、 good use!3Ascend2 benchmarks the performance of marketing strategies,tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format.This survey was fielded to a panel of marketing professionals and marketing research subscribers.Primary

6、 Marketing ChannelB2B(Business-to-Business)20%B2C(Business-to-Consumer)50%B2B and B2C Equally30%Number of EmployeesMore than 50019%50 to 50031%Fewer than 5050%Primary role in companyOwner/Partner/C-Level54%Vice President/Director/Manager30%Non-Management Professional16%SURVEY RESPONDENTSMETHODOLOGYN