1、GUIDEThe State of Productat PublishersIntroduction The current state of product Funding issues Finding alignment The websites demise has been greatly exaggerated The partnership path The Al challenge and opportunity2Contents3568101112In December 2012,The New York Times publishedSnow Fall:The Avalanc

2、he at Tunnel Creek,a six-partmultimedia package that not only won a Pulitzer Prizebut also a Peabody award for its trailblazing approachto interactive storytelling.It spawned many imitationsas publishers began to take cues from Silicon Valleyand establish product functions.Fast forwarding to today,t

3、he Snow Fall days seemquaint.The product functions that grew insubsequent years have become core parts of thepublishing function,as critical as content and sales.The function has morphed to drive business goalswell beyond storytelling.The Rebooting surveyed 52 product executives atpublishers and fou

4、nd that back-to-basics ethos thatskips the flash of Snow Fall in favor of what oneproduct leader called smaller wins throughout theyear.That prioritizes blocking and tackling likewebsite performance and data management.This is,of course,happening against the backdrop of severe challenges facing the

5、publishing business,from steep traffic losses,a hyper-competitive admarket,the loss of ad targeting signals,and slowing subscriptions.3IntroductionBrian MorrisseyIts no surprise that many product leaders rated theirorganizations as immature and underfunded,often stymied by misaligned incentives.We d

6、ont have a modern product function,said one.Groused another:Product at my company is a set ofglorified project managers taking orders from theirnewsrooms and leadership,with no product vision orstrategy to speak of.Few feel prepared for the coming Al era,with efficiency as the biggest promise identi