1、ForewordIn this years State of Insights report,we explore howparadoxically everything and nothing has changed in the worldof insights.While new and evolving technologies like Generative AI offer achance to transform the field as we know it,many of the samechallenges that have existed for decades per

2、sist.And in this transitional space,there are both emergingopportunities and risks that face todays insights leaders.Drawing on conversations with industry leaders and experts onthe Consumer Insights Podcast over the last year,well explorevarious perspectives on how technology might just make insigh

3、tswork more human,and how insights leaders and their teams canmaximize the opportunities offered by this new era.Its a new dawn for insights.And youre invited.The opportunities andchallenges of emerging tech With the rise of technologies like Generative AI,there hasbeen ample discussion about the be

4、st ways to leveragesuch tools.Over the past year,weve spoken with insights leaders andexperts from across the globe to learn more about theopportunities they see technology brings,as well as thenew sorts of challenges it presents.The best advice was from my first or the second manager that Ihad in t

5、he organization,and it links back to the whole learningaspect that I mentioned earlier as well.He basically said,For youto continue growing and continue learning in your career,itsimportant that you make yourself redundant to your current role.And as I broke that down,in my mind,that essentially mea

6、nt acouple of things.One,first and foremost,you should not need to be actively doingyour current job.Thats when youll have time to learn.Now,to beable to get to that stage,you need to automate what you can inyour current job and get it out of the way.And from that,come opportunities to realize where