1、GAMING +MUSICREPORT2Level 1:Music As A Passion Point For Video GamersLevel 4:Country Music Listening GamersLevel 5:Female Gamers Are Hidden GemsLevel 2:Gen X The“Original”Gamers vs.Gen Z“New”Gamers Level 3:Not All Gamers Are Created Equal When It Comes To MusicTABLE OF CONTENTS46891113Level 6:Live M

2、usic Streaming Integrations in Gaming3START GAMEGaming has come a long way since its early days when arcades and home computer games were the new on-trend pastime.Nowadays gaming is heavily embedded within the zeitgeist of our times.Whether you are tapping away on the iconic Angry Birds during your

3、commute or spending all weekend playing Call of Duty with friends,millions of people in the U.S.game in some shape or form.And contrary to what most people think,its not just the younger generations who are gaming away.Video gaming of today goes far beyond the game itself.As this space continues to

4、evolve,games have become much more elaborate,bending rules on what a video game is.Difgerent entertainment ofgerings are blended in novel ways to bring unique,immersive experiences to audiences.A game is no longer just a game.While music integration into gaming is nothing new,the level of sophistica

5、tion and engagement has surpassed what anyone could have imagined when the fjrst Atari came out.Marshmellos debut on Fortnite in 2019 captured nearly 11 million views!And Lil Nax X saw triple digit growth in his streaming numbers after his concert on Roblox,which coincided with his single“Holiday”re

6、lease in 2020.The reason behind these huge successes is not only are they entertaining and fun,but they also successfully tap into gamers passion point music.INTERESTED IN LEARNING MORE?Wed love to hear from you.Email us at data.researchmrcentertainment.4LEVEL 1:MUSIC AS A PASSION POINT FOR VIDEO GA