1、Power of LGBTQ+Music2 0 2 22It has been a long journey towards representation(let alone equality)for the LGBTQ+community in the United States,and I think most of us in the community would agree that there is still quite a ways to go.Some states are going so far as to dictate if and when you can even

2、 say the word“gay,”not to mention the near constant attacks on the rights of the Trans and Non-Binary community by regressive lawmakers.But if theres one positive thing weve seen over the past decade,its the resilience and strength of our LGBTQ+community and the ability of highly visible queer indiv

3、iduals to change hearts and minds by telling their stories.And this couldnt be more true than it is in music.Luminate is thrilled to announce the fjrst in a series of spotlights on underrepresented communities,The Power of LGBTQ+Music report.In collaboration with our partners at Billboard and Queer

4、Capita,we want to shine a light on the infmuence,success,and importance of the queer community within the music industry:as artists,fans,and professionals.It is through visibility and representation yes,even in research that the LGBTQ+community will continue our progress to full equity.As youll see

5、in the following report,queer music fans are exceptionally valuable to the industry spending disproportionate amounts of time and money on the music we care about.We shape trends.We create trends.And in the case of queer artists,we are the trend.IntroductionJoseph LynchExecutive Digital Editor,East

6、Coast,BillboardStephen DawStafg Writer,BillboardSaskia AllanResearch Analyst,LuminateHarbir AulakhResearch Intern,LuminateC O N TR I B U TOR SMatt Yazge,VP Head of Research,Luminate3 LGBTQ+Audiences Are Valuable 4 LGBTQ+Audiences Are Infmuencers 7 LGBTQ+Artists Are Valuable 10 LGBTQ+Genre Landscape