1、Harris Poll x Mondelz2024State of Snacking Mondelez International InternalAGENDAIntroduction,Methodology,Executive SummaryThe Evergreen Role of SnackingMindful Consumption&Lifestyle ChangesIndulgent Snacking in the SpotlightSnack Curation&CommitmentAppendixMondelez International InternalSECTION I:IN

2、TRODUCTION,METHODOLOGY,EXECUTIVE SUMMARYMondelez International InternalMETHODOLOGYThis survey was conducted online by The Harris Poll on behalf of Mondelz from October 10-22,2024,among 3,785 global adults ages 18 and older.The research spanned 12 markets,including:The United States(n=276),Canada(n=2

3、74),Mexico(n=276),Brazil(n=278),France(n=275),Germany(n=278),The United Kingdom(n=278),China(n=279),India(n=503),Indonesia(n=278),Australia(n=278),Philippines(n=260,and Vietnam(n=252).Other key groups analyzed include:Gen Z/Centennials ages 18-27(n=834),Millennials ages 28-43(n=1,496),Gen Xers ages

4、43-59(n=786),Boomers ages 60-78(n=618),and the Silent Generation ages 79-96(n=51).Data from studies conducted between 2019 and 2023 are referenced,each involving global adult respondents.These include surveys from October 11November 10,2023(3,683 respondents),September 18October 17,2022(3,530 respon

5、dents),October 522,2021(3,055 respondents),October 620,2020(6,292 respondents),and September 1624,2019(6,068 respondents).All data were weighted to reflect actual population proportions,with a global post-weight ensuring equal representation of each country in the global total.This online survey is

6、not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.Mondelez International InternalTOP HIGHLIGHTS OF EACH SECTIONTOP HIGHLIGHTS OF EACH SECTION Snacking is a universal staple,as 91%of global consumers have at least one snack per day and 61%have