1、Harris Insights&Analytics,A Stagwell LLC Company 2024Greg Paratore,Senior ConsultantGregory.PHarris Insights&Analytics,A Stagwell LLC Company 2024Harris Poll AutoTECHCAST2024Research Overview2Harris Insights&Analytics,A Stagwell LLC Company 20242024 Harris Poll AutoTECHCASTMethodologyHarris Poll Aut

2、oTECHCAST is an annual multi-client study platform to collect and analyze consumer insights on advanced automotive technologies and features.The 2024 full study includes 40 technologies.THE HARRIS POLL AUTOTECHCAST STUDY10,261 US Consumers30 Minutes(average survey length)In order to qualify for the

3、survey,respondents met the following criteria:US residentAges 18-80 years oldHave a valid drivers licenseHave at least one household vehicleThe vehicle is among the pre-determined list of North American models with model year of 2018 or newerMust be at least 50%involved in the decision to buy the ne

4、xt vehicleIntends to purchase or lease a new vehicle in the futureData collected between April 1,2024 and May 6,2024.Data weighted by demographics and a propensity score to ensure that respondents are representative of the total in-market vehicle buying population.Standard set of metrics on each of

5、the 40 techs,plus customized“deep dive”questions specific to the individual techs to provide info on preferred functionality,reasons for interest/non-interest,etc.3Harris Insights&Analytics,A Stagwell LLC Company 20242024 Harris Poll AutoTECHCASTDEEP DIVE SECTIONSWhat Does AutoTECHCAST Cover?Automot

6、ive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity.Selecting and integrating the right advanced technologiesthose that drive business performance,product differentiation and customer loyaltyis essential.The annual Harris Poll US AutoTECH