1、 Table of Contents Superstars on the Squad 3 Lionel Messi:A Footballers Foot Traffic Impact 3 Caitlin Clark:The WNBA Catches Superstar Fever 5 Teams for the Win 6 Baltimore Orioles:Fans Flock to On-Field Success 6 Detroit Lions:The Pride of the Region 8 Catering to Hometown Audiences 9 Phoenix Suns:

2、The Dawn of Value Dining 9 Lumen Field,Seattle,WA:Hawkish About the Environment 10 Winners All Around 12 2025 Placer Labs,Inc.|More insights at placer.ai|2 Stadiums and arenas and the communities they call home have a stake in cultivating engaged team fanbases eager to participate in live events.And

3、 venues and teams can employ a variety of strategies to strengthen their connection with fans and draw crowds to the stands.In this report,we leverage location analytics and audience segmentation to uncover some of the ways that sports franchises and venues are driving engagement attracting visitors

4、 from farther away and appealing to fans more likely to splurge on stadium fare.How does the signing of a star athlete impact arena visitor profiles?What happens to stadium visitation trends when a teams performance improves dramatically?And how can teams and venues tailor their offerings to more ef

5、fectively cater to visitor preferences?We dove into the data to find out.Superstars on the Squad In sports,the signing of a star athlete can have a ripple effect across the organization,hometown,and league.In addition to driving up overall attendance at games,star power can impact everything from vi

6、sit frequency to audience profile and the buying power of stadium attendees.Lionel Messi:A Footballers Foot Traffic Impact Lionel Messis move to Inter Miami CF after decades of European play brought a foot traffic boost to Chase Stadium(formerly DRV PNK Stadium).But it also shifted the demographics