Sojern：2022年全球旅游业数字化营销指南（英文版）（18页）.pdf

1、Guide to Digital Marketing for Tours, Activities, & Attractions 1Guide to Digital Marketing for Tours, Activities, & AttractionsIntroduction 3The Advantage of Direct (& Advance) Online Bookings 5Digital Marketing 101 6 Facebook & Instagram 8 Search Engine Marketing 9 Display 10 Video 11 Multi-Channe

2、l 12 Website Optimization 13 Insights 14Summary 15Guide to Digital Marketing for Tours, Activities, & AttractionsGuide to Digital Marketing for Tours, Activities, & Attractions 2Guide to Digital Marketing for Tours, Activities, & Attractions 3Attractions, tours, and activities marketers face unique

3、challenges within the travel space. As a travel vertical that often deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting, time-consuming, or unnecessary. However, there is a massive opportunity to capture onli

4、ne bookings: operators sold $44 billion worth of experiences through their own websites and online travel agencies (OTAs) in 20191, indicating that there are more dollars for the taking, and more ways to engage with your potential visitors. At Sojern, we work closely with hundreds of tour operators,

5、 in-destination experiences, activities, and attractions, helping them with digital marketing and driving direct bookings. We know just how difficult it can be for the attraction marketer to do it all: keeping up with the latest marketing trends while also answering phones, putting together new tour

6、s, balancing budgets, and ensuring visitors are satisfied. To help, weve put together a digital marketing guide, with tips and advice from experts in the industry.Guide to Digital Marketing for Tours, Activities, & Attractions 3Guide to Digital Marketing for Tours, Activities, & Attractions 4 The im