1、2024AI Essentialsfor Market ResearchersTransforming Market Research with Generative IntelligenceWhat is AI?AI Essentials for Market Researchers01Accuracy and hallucinationsEffective AI implementationOpportunities for AI in market researchContentsAI in marketresearchAI Essentials for Market Researche

2、rs02What is AI?Artificial Intelligence(AI)enables machines to mimic human intelligence.In this section,well explore AI fundamentals,the impact of generative AI,and what AI excels at todayessential knowledge for leveraging AI in market research.What is AI?The importance of generative AIWhat is AI goo

3、d at?What is AI?what is aiArtificial Intelligence(AI)is a broad field of computer science focused on creating systems capable of performing tasks that typically require human intelligence.These tasks include learning from experience,understanding and processing language,recognizing patterns,solving

4、problems,and making decisions.AI systems can range from simple rule-based systems to more complex machine learning models that can adapt and improve over time based on the data they encounter.In general terms,AI is about making machines“smart”by giving them the ability to simulate aspects of human c

5、ognition and behavior.Its applied in many areas,from automating repetitive tasks to enabling more complex functions like voice assistants or predictive analytics.AI doesnt necessarily have to be“generative”it can involve anything from simple automation to advanced decision-making processes.AI has a

6、long history of application in market research,and most advanced analysis techniques can be thought of as being AI(e.g.,regression,cluster analysis).The AI that has caught the attention of the world today is a special form of AI called generative AI,which is AI that can create high quality content.T