1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.MULTI-CHANNEL MARKETING TRENDSResearch Created for Marketers20243.Methodology and Participants4.Introduction5.Rating Multi-Channel Success6.Attributes of a Successful Multi-C

2、hannel Strategy7.Greatest Challenges of Multi-Channel Marketing8.Most Impactful Multi-Channel Tactics9.Maintaining Consistent Brand Messaging Across Channels10.Use of Personalized Content in Multi-Channel Campaigns11.Emerging Trends in Multi-Channel Marketing12.Preparing for the Future in Multi-Chan

3、nel Marketing13.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:ENGAGE YOUR AUDIENCE by turning the charts and insights into your own content.TIP#2:DISCOVER STRATEGIES,TACTICS AND TRENDS that are working for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is rel

4、evant to your business.This Survey Summary Report is part of a series conducted in partnership with our participating Research Partners.Please feel free to adapt,copy,distribute and transmit this work.However,you must attribute the work as produced by Ascend2 and its Research Partners,but not in any

5、 way that suggests that they endorse you or your use of the work.When you share this content,please provide a link back to Put this content To good use!3Ascend2 benchmarks the performance of marketing strategies,tactics and the technology that drives them with a standardized online questionnaire and

6、 a proprietary 3-Minute Survey format.This survey was fielded to a panel of marketing professionals and marketing research subscribers.Primary Marketing ChannelB2B(Business-to-Business)22%B2C(Business-to-Consumer)47%B2B and B2C Equally31%Number of EmployeesMore than 50019%50 to 50031%Fewer than 5050