1、The Short Guideto Digital ProductSamplingHow to DoDigitalProductSamplingWhat is digital productsampling?Digital product sampling vs.in-store sampling Examples of digital productsampling and best practices While product sampling is a time-honored marketing practicethat can provide significant brand-b

2、uilding benefits,it can beone of the most expensive forms of marketing.Not only domarketers have to pay for the cost of goods to produce and shipsamples,but also they must pay retailers,event organizers,andother vendors for space to distribute products and engage withprospective consumers.There is t

3、he constant worry of poor targeting and product orresource waste,and with some people weary of traditionalsampling,marketers have to get creative in how to get freeproduct samples into the hands of consumers.Thats why digital product sampling should be a part of everymarketers toolkit.But why is dig

4、ital product sampling soimportant,and how is it different than in-store sampling?Andmost importantly,how can you ensure success for your brand?Lets talk about it.In this guide,you will discover:2What is DigitalProduct Sampling?Digital product sampling is a marketing strategy of solicitingconsumers t

5、o opt-in online to try a product sample that isthen mailed to them.Digital product sampling relies heavily on data to fueloutreach efforts.This gives marketers the power to activatespecific audiences by sending physical samples to theirdoorsteps and tracking and remarketing to thoseconsumers.Markete

6、rs can reach people who match theideal consumer,considerably boosting the potentialpurchase rate.3Its important to remember that the definition of a“digital sample”is expanding.Brands can now usetechnology to illustrate product efficacy withoutdelivering a physical sample.In 2020,Walmart launched it