1、E-commerce in the Nordics 2024SPRING2ForewordConsumers are becoming increasingly experi-enced and choosy in their online shopping habits,seeking diverse delivery options,flexible payment methods,and seamless international deliveries.This report aims to provide valuable insights to help you stay up t

2、o date with consumers evolving preferences.After years of exceptional e-commerce growth world-wide,especially during the pandemic,there was a slow-down,and some markets even faced negative growth.Challenges like inflation,high interest rates,and subdued household demand affected all Nordic retail ma

3、rkets last year.The good news is that the outlook for 2024 is more optimistic,with Norway and Sweden expected to recover,Denmark remaining resilient,and Finlands economy likely to bounce back.The Nordic region is often viewed as a single market.However,as this report shows,there are significant coun

4、-try-specific differences in consumer preferences,including delivery methods.The report also shows that although shopping from neighboring countries remains popular,purchases from outside the Nordics are increasing,with major players Zalando,Amazon,Shein,and Temu gaining traction.Another notable tre

5、nd is the growing interest in buying second hand online,especially clothing and footwear,driven by budget-and eco-conscious consumers.Sustainability influences online shopping habits,with 8 out of 10 Nordic consumers considering it in their purchasing decisions.E-commerce is expected to keep growing

6、 as a result of digitalization,and the changing behavior and shopping patterns that go with it.PostNord is ready to expand in line with e-commerce.You can count on us making your online shopping easier,and more sustainable!I trust you will find useful insights in this report to navigate the Nordic e