1、FeaturingInsights and Best Practicesfor a Hybrid eCommerceMarketing StrategyADD TO CARTHow to Combine DTCand Retail to DriveOmnichannel Growth03Why brands are shifting tohybrid commerce06How to combine DTC andtraditional retail marketing09How to maximize resultswith the hybrid model15Conclusion and

2、furtherreadingThe“DTC or die”era is over.Afteryears of chasing direct sales growth,brands must now find a truemultichannel balance to maintainhealthy margins.Consumers want achoice in how and where theypurchase.They expect a seamlessomnichannel experience acrossevery touchpoint and appreciatecontrol

3、 and transparency when theymake their final decision.By providing shoppers with optionson where to buy,brands can delivera superior experience and grow salesoverall.With a hybrid eCommercemarketing approach,you can achieveincremental sales,avoid stockouts,standardize your brand experience,customize

4、the shopping experience,and apply new learnings across eachof your consumer touchpoints.This eBook shows you how to successfully blend a direct-to-consumerapproach with the traditional retailer model in eCommerce marketing to reapthe benefits of both.We include case studies across several industries

5、 that demonstrate the value ofthis approach.How to Successfully Combine DTC and Traditional Retail to Maximize Sales2TABLE OF CONTENTSLISTEN NOWHow to Successfully Combine DTC and Traditional Retail to Maximize Sales3JULIEN BOUZITATUS General ManagerDTC is much harder today than it was a few years a

6、go,with all the differentchanges in technology and privacy policies.Our strong belief today,at least forthe type of brand we are running,is that you must have a strong retail partner,and you cannot really do it on your own.”WHY BRANDS ARESHIFTING TO HYBRIDCOMMERCEDTC has lost its lusterFor the past