1、Paid Search Monitoringand Brand ComplianceSurvey Report 20222Contents01 Introduction.302 About this survey.403 Key findings.504 Investment in affiliate marketing.605 Improving client satisfaction.806 Implementing paid search and brand compliance solutions.1007 Leveraging the benefits of paid search.

2、1208 Visibility and accountability.1609 Conclusion.17301$8.2bn2022 affiliate marketing spend in the US$136bn2022 paid search global market spend forecastIntroductionWere living in a golden age of digital marketing.As consumer behaviors shift,the pace of digital transformation has quickened across ma

3、ny sectors pushing marketers to invest more than ever before in various digital channels and affiliate programs as a way to generate growth.In 2022,affiliate marketing spend in the US alone is expected to reach a record high of$8.2bn.Meanwhile,paid search is being forecasted to hit a global market s

4、pend of$136bn by the end of this year.By investing in these growing markets,brands expect to generate new sales lease,bolster conversion levels and build meaningful business relationships.Yet as marketing strategies evolve and paid search and affiliate continue to dominate spend,its critical that br

5、ands understand the fundamentals of these cross-channel activities,the interplay between them and how it has the potential to affect brand safety and integrity.Affiliate non-compliance and the inevitable crossover this creates through paid search has the power to break even the strongest brands whic

6、h in turn creates demand amongst brands for more effective brand safety tools and a need for cross-channel monitoring solutions.We wanted to better understand that evolving demand and the digital tools working to protect brands.For this reason,ClickZ has partnered with leading brand protection and c