波兰独立游戏基金会：游戏开发者进入中国市场指南（英文版）（33页）.pdf

1、Table of contentsTable of ContentsContents 3 Preface 4PART I THE BASICS 61.1 Chinese Gaming Market 71.2 Market Segments 8 1.2.1 PC Games 8 1.2.2 Console Games 8 1.2.3 Mobile 9 1.2.4 VR and AR 9 1.2.5 E-Sports 91.3 Challenges and Risks 10 1.3.1 Competition 10 1.3.2 Imitation games 10 1.3.3 Cultural f

2、oreignness 101.4 Trends 11PART II A STEP BY STEP GUIDE TO THE MARKET 122.1 STEP 1:PC/Console Games VS Mobile 14 2.1.1 Global distribution 14 2.1.2 Applying for an ISBN 14 2.1.3 Local distribution 152.2 STEP 2:Localization 16 2.2.1 Simplified VS Traditional Chinese 17 2.2.2 Title localization 17 2.2.

3、3 Chinese VO 18 2.2.4 Adaptation of game features 18 2.2.5 Localization for ISBN 182.3 STEP 3:Working with a publisher 192.4 STEP 4:Employing an agency 192.5 STEP 5:Building your own team 19PART III REACHING OUT TO YOUR FANBASE 203.1 Chinese Game-oriented Social Media 213.2 Good marketing practices

4、223.3 An inconclusive list of Chinese Gaming Media 243.4 A short guide to KOLs 243.5 Gaming events 25PART IV SUMMARY 27REFERENCES 29ABOUT THE AUTHOR 313PrefacePrefaceThe“Game developers guide to the Chinese market”is the result of eight years of intensive research and the fruit of cooperation betwee

5、n the Polish Institute in Beijing,Indie Games Foundation Poland and numerous partners from Polish and Chinese gamedev industries.When the Polish Institute in Beijing initiated its first video game promotion pro-gram in 2016,Chinese gamers were already quite familiar with Polish games,having played t

6、itles such as The Witcher,This War of Mine or Dying Light.Problem was,a ma-jority of them didnt know those games were developed by Polish gamedev studios.Thanks to continuous efforts by various institutions and the invaluable role of the studi-os themselves,releasing one blockbuster after another,Ch