大众：2024大众汽车集团品牌核心报告：定位战略规划业绩等（英文版）（35页）.pdf

1、INTERNALINTERNALVisionWere the CORE of VW Group The most desirable brands for our customers.With top technology at competitive costs.MissionThe CORE Community Strong brands,one efficient and effective engine.24PlantsEmployees200,000Model rangesin Europe50INTERNALFocus on costs&capital efficiencyClea

2、r differentiation across brandsSynergies,impact as a brand groupNew governance with clear responsibilitiesStrategic prioritiesINTERNALkoda in VietnamNew KodiaqBus FestivalID.Buzz LWBNew TiguanID.2allDarkRebelTavascanHighlights in 2023CUPRA DarkRebel,CUPRA Raval Concept cars,not for sale yetINTERNALk

3、oda SuperbVolkswagen Passat Synergy family BETA+Our first lighthouse projectPassat Elegance 2.0 l TDI SCR 110kW(150PS)Power consumption in kWh/100 km:combined 5.4-5.0 l/100km;CO-emissions combined in g/km:combined 143131 l.Information on consumption and CO emissions,shown in ranges,depends on the se

4、lected vehicle equipment.INTERNALTomorrow 10 a.m.Concept cars,not for sale yetOur next big milestoneSynergy family Small-BEV INTERNAL6+Core DriverCulture&GovernanceAdapt our culture and governance to tackle the future+Optimization Sales CostsSales costs reduction&new sales formats#5Time-to-marketFas

5、ter in hardware and software#3GrowthVolume growth to profit from scale effects#6Competitive Cost StructuresMatch cost structures of the competition#4Competitiveness EVSoftware,Battery,Architecture,platforms#1Reduction of ComplexityReduction of software variants#2INTERNALBrand Group CoreFinancial per

6、formance+19%FY 20221vs.FY 2023Vehicle Sales2mill.unitsSales Revenue bnOperating Profit3 bnRoS3%Net Cash Flow bn4.14.820222023113.8137.8202220234.07.3202220233.65.3202220231.15.620222023+21%+80%+1.7pp.1 previous year adjusted(IFRS17)3 before special items2 without China businessRegion mixProduct mixI