1、The 2023 TravelerEmerging Trends that are Innovating the Travel ExperienceA Report from HiltonWaldorf Astoria Ras Al KhaimahTABLE OF CONTENTS03 CEO Foreword Setting the Stage for 202304 In SummaryThe Profile of the 2023 Traveler 05 Trend 1 People will turn to travel for deeper,more engaging,human ex
2、periences and connections08 Trend 2People will recognize authentic travel as an essential part of their wellness routine 13 Trend 3Travelers will want to be taken care of more than ever16 Trend 4Travelers want frictionless travel innovations that are both technology-and human-led21 Methodology and C
3、ontact InformationTABLE OF CONTENTS2022 will go down in history as the year when travel came roaring back and changed before our eyes.Travelers appeared earlier and in larger numbers than anyone predicted.We learned how to travel with pets.We packed our bags in search of relaxation and rejuvenation.
4、We attended previously postponed weddings and concerts.We planned corporate retreats for entirely new teams.We cashed in our loyalty points for the long-awaited vacation of our dreams.In 2022,we walked away from our screens and were reminded of the unmistakable power of in-person connections.2022 al
5、so uncovered unexpected friction points.After years of slowing down,life accelerated for many full speed ahead without a clear roadmap,creating a tension between the new and the old.Many employers and employees returned to offices while still joining virtual meetings.Travel demand outpaced travel re
6、covery.For those hitting the road,travel was familiar and unfamiliar at the same time.Both leisure and business travel faced speed bumps,resulting in some challenges,skepticism and less-than-ideal experiences.Despite these realities,travelers continued to explore destinations,both new and previous f