1、Ghost Autonomy|January 2024Autonomous Vehicles:Consumer Trends and Attitudes Survey2Ghost Autonomy Inc.03 Executive summary11 Consumers expect fully autonomous driving to enhance practical aspects of their lives04Key terms13 Tesla owners are living in the future,letting AI take the wheel05 Key findi
2、ngs15 Conclusion06 Consumers already want autonomy and are willing to pay for it16Survey respondent demographics07 Experience gap:Hesitancy with autonomy is driven by lack of familiarity with the technology09 Safety reigns#1Table of Contents3Ghost Autonomy Inc.The automotive industry has entered a t
3、ransformative era as more vehicles are introduced with increasingly sophisticated advanced driver-assistance systems(ADAS)and self-driving features every year.Each advancement in these technologies increasingly influences consumers purchasing decisions and fuels demand for more.While challenges with
4、 self-driving vehicles like robotaxis are in the headlines,a lot of data suggests their capabilities are approaching,and potentially even surpassing,human drivers.Exciting developments in AI,large language models(LLMs)and new multi-modal visual language models(MLLMs)are accelerating the evolution an
5、d availability of consumer autonomy capabilities for todays drivers.Consumers are actively seeking out automated driving functionality to enhance their in-car experience,whether its for safety,relaxation or simply lightening the burden of long-distance journeys.The Autonomous Vehicles:Consumer Trend
6、s and Attitudes Survey explores the attitudes and preferences of consumers regarding autonomous driving and ADAS.Findings from more than 1,200 respondents in various age ranges,income levels,experience with ADAS and geographical regions across the United States reveal key insights into?The adoption