益普索：2023全球旅游业和酒店服务业趋势报告（英文版）（16页）.pdf

1、 Ipsos|Global Trends-takeouts for the Food and Beverage Sector|April 2023|Final|ICUOKey takeouts for the TRAVEL,TOURISM&HOSPITALITY SECTORSA NEW WORLD DISORDER?Navigating the polycrisis Ipsos|Global Trends-Key takeouts for the travel,tourism&hospitality sectors|May 2023|D1|ICUO2 2IPSOS GLOBAL TRENDS

2、 2023:TRACKING HOW ARE PEOPLE CHANGINGSince 2013 Ipsos has been tracking the values,attitudes and behaviours of people around the world via our Ipsos Global Trends service(IGT).This years survey,conducted at the end of 2022,is our biggest ever,comprising some 48,000+interviews across 50 markets,with

3、 strong representation across all regions,allowing us an unprecedented window into the lives and concerns of the public.Understanding change within any sector is about understanding both top-down and bottom-up change:Top-down change refers to broad cross-category changes.These affect people irrespec

4、tive of their relationship with specific product categories but will have different impacts from one sector to another Bottom-up change refers to specific changes within individual categories both changes in what users need and want,and changes in what those in category bring to the market and how t

5、hey do soIpsos Global Trends is a hugely valuable resource to understand top-down change.Our 2023 report entitled“A NEW WORLD DISORDER?Navigating the polycrisis”is available for download:https:/ Ipsos|Global Trends-Key takeouts for the travel,tourism&hospitality sectors|May 2023|D1|ICUO3 3IPSOS GLOB

6、AL TRENDS COVERS SIX MACRO FORCES(INCLUDING 26 DETAILED THEMES)AND TWELVE GLOBAL TRENDSFor more insight,data,marketplace signals and thought-starters relating to the Macro Forces and trends described on this page,download our free Global Trends report for 2023:https:/ GLOBAL TRENDSSIX MACRO FORCES A