vidyard：2022年视频业务基准报告（英文版）（31页）.pdf

1、Benchmark Report2 0 2 2 V I D E O I N B U S I N E S S2Thought 2020 would be the high-water mark for video?Think again.Even though 2021 saw organizations starting their return toward business as usual,video uptake continued to grow.After buyers were thrust into virtual-first purchasing experiences du

2、ring the pandemic,many concluded that they actually prefer buying remotely.What does that mean for business teams,even as the world returns to normal?So far,there hasnt beenand likely wont bea snap back to the pre-pandemic status quo.New tools and approaches are necessary to reach and convert custom

3、ers.In this vacuum,video has cemented itself as one of the most important tools for sellers,marketers,and internal comms teams to master.As we found in our 2022 State of Video Report,93%of people say that video converts the same or better than other forms of content.Thus,teams of all sizes are striv

4、ing to fold video into the core of their business operations.IntroductionAnd this is the prevailing line of thought across the industry.Sales experts and trainers recommend that reps start using video for outreach;marketing teams increasingly funnel investment into video content;internal communicato

5、rs find video indispensable for connecting a hybrid or fully remote workforce.As the use of video becomes increasingly pervasive,its important to understand how businesses are using it,so we can determine the best practices that guide effective video efforts.To that end,were bringing you our fifth a

6、nnual Video in Business Benchmark Report.This study analyzes the way businesses use video to support their sales,marketing,and communication initiatives.These findings are based on first-hand data collected from a sample of Vidyard customers,including more than 1,350,000 videos over a 12-month perio