赛富时：假日营销魔术的成分灵活性创造性和个性化（英文版）（9页）.pdf

1、SPONSORED BYINGREDIENTS FOR HOLIDAY MARKETING MAGIC:AGILITY,CREATIVITY AND PERSONALIZATIONSPONSORED BYSPECIAL REPORTMediteraneo-Mediteraneo-2Ingredients for Holiday Marketing Magic:Agility,Creativity and PersonalizationThis holiday season,consumers are excited to live in the moment and celebrate wit

2、h friends and family,according to research from Deloitte.In fact,they plan to spend an average of$1,652 this season,surpassing pre-pandemic figures for the first time.The 2023 Deloitte Holiday Retail Survey indicated several factors driving this growth:INTRODUCTION More consumers are participating i

3、n holiday activities:95%of consumers said they plan to purchase products(either for themselves or for their friends and loved ones)this holiday season,up from 92%in 2022;Inflation is a key consideration:Three-quarters of consumers expect to pay higher prices on products than they did last year.As a

4、result,consumers are focused on being savvier by buying fewer gifts,spending more on gift cards and capitalizing on major promotional events;and People are spending on more than gifts:Consumers are spending 25%more year-over-year on non-gift purchases,including holiday decorations,furnishings and no

5、n-gift apparel.Three-quarters of consumers also plan to“self-gift”this year.Prostock-studio-3Ingredients for Holiday Marketing Magic:Agility,Creativity and Personalization“For retailers,a winning strategy may come down to driving value around key promotional events for inflation-wary customers,”acco

6、rding to the report.“The promotional timing will be crucial as consumers intend to wrap up their shopping in just 5.8 weeks a time frame that has shrunk from 7.4 weeks pre-pandemic.The old retail adage of having the right product,at the right price,at the right time may ring true more than ever this