General：B2B印刷广告品牌表达指南版本（英文版）（109页）.pdf

1、 The GE Brand Introduction 1.0 Brand Architecture 2.0 Monogram 3.0 Tagline 4.0 Color Palette 5.0 Typography 6.0 ImageryB2B Print AdvertisingBrand Expression GuidelinesVersion 1.0 7.0 Tone of Voice 8.0 Gray Bar 9.0 Transition Designs 10.0 Limited Space 11.0 Classifieds/Yellow Pages 12.0 Outdoor 13.0

2、Grids B2B Print AdvertisingVersion 1.0The GE BrandGE plays a vital role in our modern world,making extraordinary ideas a natural part of everyday life.The GE brand reflects that role as it represents the flexibility,optimism and can-do attitude of the people who fulfill it.Brand attributes and chara

3、cterGE is:ContemporaryInnovativeDynamicTrustedDependableApproachableGlobalOur brand is the symbol of our heritage,and of the quality and trust we have delivered for more than 126 years.To our customers,it embodies our commitment to anticipate and meet their changing needs.To our organization,it repr

4、esents the imagination we use to address those needs in a manner that reflects our values.We created these guidelines to ensure that we always remain true to our brand,and the people,products and services it represents.Introduction to B2B Print AdvertisingThe guidelines in this section will help you

5、 to implement the new GE brand expression system in print advertising.They explain the brand essentials of the system,demonstrate their correct use,and provide examples of typical applications for print,billboard,third-party,tombstone and direct response advertising.The brand essentials in advertisi

6、ng are the brand architecture,Monogram,tagline,color palette,typography,imagery style,tone of voice and grid system.They are the keys to creating the brand expression and,when used appropriately and creatively in advertising,will help convey a revitalized image for GE.For information and guidance on