HortInnovation：2024年蘑菇餐饮服务研究与策略报告（英文版）（33页）.pdf

1、MU22102|Food Service Strategy 24-2726 02 2024Prepared byMUSHROOMFUNDContents20105040302Strategy Purpose&ApproachKey Findings&ImplicationsStrategic Priorities3 year Strategic GoalsQ&ADraft 3 Year Mushroom Strategy2Strategy Purpose and Approach3MUSHROOMFUNDMU22102|Project Brief0101Improve food service

2、 understanding and capability amongst mushroom industry stakeholders0202Shape the where to play for the mushroom industry,sizing and prioritising addressable channel segments0303Guide the how to win,unpacking the most effective and efficient actions the mushroom industry can undertake to influence c

3、hannel stakeholders and grow category volumeDraft 3 Year Mushroom Strategy4Strategy Development and DeliveryDraft 3 Year Mushroom Strategy5INPUTSAnalysis of dining out food service monthly channel sales and mushroom volumes and values in all sub-channels.Assessment of existing research.Review of pas

4、t¤t food service programs.Discussions with informed food service and mushroom industry stakeholders,including USMC.OUTPUTSMushroom Food Service Research Knowledge Base Summary ReportFinal Strategy Document detailing 3-year Mushroom Food Service StrategyOUTCOMEQuantified&assessed mushroom categ

5、ory volume growth opportunitiesChannel stakeholder points of influence mapped to growth opportunitiesGrowth opportunities detailed by sub-channel,end-use meal occasion,seasonal flow and supply chain participationIMPACTImproved food service capability amongst mushroom industry stakeholdersMushroom ca

6、tegory volume growth in the domestic food service channel over the next 3 years.Mushroom industry stakeholder workshop to review draft strategy and align on priorities.Mushroom Industry workshop deck and materials.Key Findings&Implications6Complete bounce back post covid for Dining Out/Takeaway spen