汉诺威：2024年全国学生前瞻性调查报告（英文版）（33页）.pdf

1、2024 NATIONAL PROSPECTIVE STUDENT SURVEY2 2024 Hanover ResearchHEDWP0524TABLE OF CONTENTS3/INTRODUCTION 4/2024 PROSPECTIVE STUDENT TRENDS 5/WHOS CONSIDERING HIGHER EDUCATION AND WHO MAY NOT 8/WHAT MOTIVATES PROSPECTS TO APPLY AND ENROLL 11/WHAT PROSPECTS WANT TO STUDY 14/HOW AND WHERE PROSPECTS WANT

2、 TO LEARN 18/WHAT CAMPUS SUPPORT PROSPECTS NEED 22/HOW TO REACH PROSPECTS 24/WHEN TO REACH PROSPECTS 28/CONCLUSION 30/APPENDIX HANOVER RESEARCH FOR HIGHER EDUCATIONHanovers insights help higher education institutions strengthen their academic portfolios,maximize enrollment and retention,manage costs

3、,improve brand perception,and engage alumni.From research to consulting and advisory services,our solutions address a comprehensive array of challenges to achieve the best possible outcomes for our clients and the students they serve.15%increase in net tuition revenue our clients experience$500M in

4、new program revenue$700M in total grant awards 11x average ROI with membership600+higher education members 3000+research projects completed since 2020 For more information about Hanovers solutions and services,turn to page 32 or visit 2024 Hanover ResearchHEDWP0524As enrollment challenges persist at

5、 higher education institutions,college and university leaders know that some recruitment strategies that worked in the past no longer guarantee results.Gone are the days of considering prospective students a monolithic unit.Even within a traditional college-age cohort,members of Generation Z have ma

6、ny different experiences,barriers,needs,and expectations.Instead,higher education leaders must pay close attention to prospective students shifting demographics,behaviors,and attitudes,and develop differentiated and targeted ways to connect with them.While student differences and external factors(su