InvestQatar：2024年卡塔尔媒体和娱乐业投资指南（英文版）（19页）.pdf

1、QATARS MEDIA AND ENTERTAINMENT SECTOR01AUGUST 2024Prepared by Investment Promotion Agency Qatar(Invest Qatar)QATARS MEDIA AND ENTERTAINMENT SECTORMedia market is expected to remain a source of global economic growth,with most media segments outpacing global growth of 3%Top three M&E segments(by fast

2、est forecasted growth rate 2022-2026)Sub-sector market size and forecasted growth for global media sector(USD Bn)Source:Ampere 2023;Magna Global 2023;PQ Media 2023;IDC 2022;Statista 2023;Centre national de la cinmatographie;IMF;Team analysis;Media City1.Social media includes ad revenues from platfor

3、ms and digit ad revenues e.g.,search&out-stream video etc.;2.TV&Video includes Pay-TV,Broadcasting,OTT&Cinema Digital PublishingAudio&MusicSocial Media#1#2#3The media market encompasses several digital and non-digital segments&ancillary sectors.These include social media,video gaming,audio&music,pub

4、lishing,TV&Video,Pay TV,Cinema,OTT and broadcasting.Digital publishing,audio&music,and social media are the top three fastest growing segments of the media and entertainment market.Global estimates show that digital publishing will be growing at a faster rate than print publishing,and OTT markets ar

5、e expected to outpace Pay TV segments.Forecast market growth(2022-26,%)Market Size(2022,USD B)0501001502002503003504004505005506001512963-3Digital publishingAudio&musicOTTVideo gamingBroadcastingPrint publishingPay-TVSocial media1TV&Video2(aggregated)IMF Global GDP growth forecastCinemaTHE GLOBAL ME

6、DIA AND ENTERTAINMENT(M&E)SECTOR HAS GAINED STRONG MOMENTUMQATARS MEDIA AND ENTERTAINMENT SECTOR02QATARS MEDIA AND ENTERTAINMENT SECTORDEMAND TRENDS DRIVING THE GROWTH OF THE GLOBAL MEDIA MARKETSources:EY,Infosys,Bain,Google,KPMG,zemoga,Data Reportal1.Netflix,Amazon Prime Video,or Hulu and many look