RRETAILX：2023年瑞士电子商务国家报告（英文版）（28页）.pdf

1、499December 2023RXRCH23RPSwitzerland Ecommerce country reportRetailX2023In partnership with:2|RetailX|December 2023RXRCH23RP 2023 SUSTAINABILITY REPORT|INTRODUCTIONSWITZERLAND COUNTRY REPORT 2023|INTRODUCTIONIntroductionContentsCountry profile 03Market context 05Partner perspective:Asendia 07Key ind

2、ices 09The Swiss consumer 10Product categories 13Social Media 14Subscriptions 15Payments 16Deliveries 19Branding 21Advertising 22Inflation 23Sustainability 24Company profile:Migros 25Figures 26Conclusion 27Welcome to the Switzerland Country Report,which analyses the Swiss economy from an ecommerce a

3、nd multichannel retail perspective.Theres no escaping the fact that Switzerland is a byword for wealth,affluence and high standards.Like its iconic tennis star Roger Federer,who announced his official retirement last year,Switzerland is so used to being at the top of the game that any slight step do

4、wn from the winners podium is deemed almost unacceptable.In fact,Switzerland continues to do extremely well.Last year our report anticipated sizeable economic knock-on effects from the conflict in Ukraine.And yet,Switzerland also seemed well placed to ride out any fluctuations caused by instability

5、in Eastern Europe.Indeed,as Bloomberg reported at the end of May,“the Swiss economy picked up momentum in the beginning of the year after a stagnant finish of 2022”.However,2023 has seen some disruption to the usual veneer of efficiency and progress.As the Swiss Federal Council reported on 15 June,“

6、The expert group on business cycles continues to expect significantly below-average growth for the Swiss economy,with a rate of 1.1%in 2023,followed by 1.5%in 2024.”Furthermore,the most recent assessment from the Organisation for Economic Cooperation and Development(OECD)also strikes a pessimistic n