Acxiom：2023年客户情报CI评估报告您对客户的了解程度如何（英文版）（52页）.pdf

1、1Customer Intelligence How well do youunderstand yourcustomers?2CONTENTS True Assessment of CI Maturity Pillar 1:Strategy and MindsetPillar 2:Data HealthPillar 3:Analytics and EnablementPillar 4:Operations and SupportImplicationsMethodology and Sample Breakdown03041018273646483FOREWORD well do you u

2、nderstand your customers?It sounds like a simple enough question,but in todays increasingly complex and competitive market,the answer could be the difference between success and failure,profjt and loss.The challenges facing brands are momentous.While consumers still have money to spend,rising prices

3、 mean brands are competing fjercely for a shrinking number of transactions and are having to work harder to move from conversions into relationships.At the same time customer expectations for personalized,meaningful experiences are skyrocketing.Brands need to enable these experiences across a contin

4、ually expanding range of online and offmine channels,all while navigating a changing privacy and identity landscape.The stats are clear.Almost 90%of consumers think the experience a company provides is as important as its product or services.And three-quarters expect brands to understand their uniqu

5、e needs.1The only way to meet these high expectations is by gaining in-depth knowledge of the customer what they want and how they behave through data-driven Customer Intelligence(CI).The pressing need for an effective CI strategy wont be news to the majority of brands.Most already know that using d

6、ata to understand people can help them acquire new prospects,retain existing customers,and grow trusting relationships.But they also know how hard implementing CI across an organization can be.The ongoing expansion of digital channels provides an exciting opportunity to really get to know their cust