1、1Will AI build stronger brands than humans can?The race for infinite intelligenceThe race for infinite intelligence2The race for infinite intelligenceThis is a condensed version of a presentation held at Valtech RADON in September 2022.As a hybrid creative agency with an untraditional mindset,were a
2、lways looking for new and exciting ways to make our clients work more effective.Among other things,this means using and increasingly partnering with the right technology.From this perspective,artificial intelligence is one of the most interesting fields right now.In this presentation,we provide some
3、 of our thinking on AIs role in creative work and a behind-the-scenes peek into how this technology fuels the creative process within the agency today.Note:Almost images used in this presentation have been generated by AI.3Valtech RADONValtech RADON is an award-winning hybrid creative agency working
4、 with some of the worlds strongest brands including Pantene,Carlsberg and Interflora.Were part of the global digital transformation agency Valtech.We help clients break through in a messy,fast-evolving cultural landscape or as we like to put it:we make brands win in the real world.To do this,we appl
5、y our methodology of hybrid creativity where we cross-pollinate minds from many different disciplines and Valtech RADON4IndexThe golden decade of AI progress AI and the creative industry How Valtech RADON is using AI today 05-12 13-41 42-57 5If you have followed the latest articles around AI,everyon
6、e from Jeff Bezos to Elon Musk is talking about AI coming into a golden age.But what do we mean by that?The golden decade of AI progressThe golden decade of AI progress.6AI tools are already having a significant impact on how we live and how business is conducted worldwide.Machine learning is ubiqui