1、YouGovs Best Global Brands 2025Discover the top performing global brands over the last 12 months,with country-specific deep dives for 10 key markets./Research RealityG L O B A LYouGovs Best Global Brands 202521Foreword2Methodology3Global attitudes to retail4Best Global Brands 20255Market deep dives:

2、Australia,Denmark,France,Germany,Indonesia,Singapore,Spain,United Arab Emirates,United Kingdom,United States of America ContentsYouGovs Best Global Brands 20253Get in touchExplore our solutionsBrands have never been more important and in todays dynamic marketplace,where consumer sentiment can make o

3、r break a companys success,understanding brand perception is imperative.For the past two decades,YouGov has been speaking to consumers on a daily basis to understand the reality of how they feel about brands across a range of core measures.Using this quality data,this report showcases the global lea

4、ders that have earned the highest customer scores based on average Impression,Quality,Value,Satisfaction,Recommend and Reputation metrics.Congratulations to them all.We showcase these standout brands and invite you to explore the stories behind their success.We hope this report inspires strategies t

5、hat strengthen your own customer connections and drive lasting impact in 2025.”Steve HatchChief Executive Officer,YouGovForewordhttps:/ Best Global Brands 20254 4YouGovs Best Global Brands 2025 are powered by YouGov BrandIndex.Based on over a million customer surveys in 28 markets,rankings are based

6、 on brands Index scores taken from YouGov BrandIndex,between January 1st,2024,and December 31st,2024.The Index score within YouGov BrandIndex is a composite measure that summarizes overall brand health.The six-component metrics of the Index score are:Impression:Do people have a positive or negative