1、?Sensor Tower Inc.-All Rights ReservedExecutive Summary The report provides an in-depth analysis of global e-commerce apps and brands in 2024.This includes trends in global e-commerce app downloads in recent years,changes in e-commerce app downloads across different markets in 2024,and the performan

2、ce of leading e-commerce apps in key Asian-Pacific markets such as China,Japan,South Korea,Southeast Asia,and India.The report also leverages Sensor Towers Retail Media Insights to explore trends in digital advertising by top shopping brands across different markets,as well as major advertising chan

3、nels and popular ad creatives.Notes on Download Estimates Sensor Towers download data are based on estimates from App Store and Google Play,excluding pre-installs,re-downloads,and downloads from third-party Android stores.Google Play is unavailable in Mainland China.2?Sensor Tower Inc.-All Rights Re

4、servedExecutive Summary Global E-commerce App Market Overview Top E-commerce App Performance in Key Asian-Pacific Markets Digital Advertising Performance of Global Shopping Brands ConclusionTable of Contents02041019233?Sensor Tower Inc.-All Rights ReservedGlobal E-commerce App Market Overview 4?Sens

5、or Tower Inc.-All Rights ReservedGlobal E-commerce App Downloads Grow Another 5.6%to Reach 6.5 Billion in 2024Annual Global Mobile E-commerce App Downloads TrendsNotes on Download Statistics Sensor Towers download data is based on estimates from App Store and Google Play,excluding pre-installs,re-do

6、wnloads,and downloads from third-party Android stores.Google Play is unavailable in Mainland China.Note:Data as of December 2024 Data Source:Sensor Tower App Insights0B3.5B7B201920202021202220232024App StoreGoogle PlayWith the development of the mobile internet and global supply chains,global e-comm