1、The Essential 4 Ps for AI MonetizationA Comprehensive Guide to Success in Your AI Go to MarketPublished jointly by:Building a future we can all trustThe Essential 4Ps for AI Monetization Guide2Table of ContentsIntroduction 3Overview of AI offers today 3Determining the monetization method4Productize

2、your new AI capabilities 5Standalone AI offer-Build a separate business 5Adding AI to existing products-Incremental business 5Considerations unique to AI productization 6Protect your IP investment 7Model poisoning and transfer learning attack 7Input manipulation and output integrity attacks 7Model t

3、heft/leapfrogging lost revenue 7Packaging for direct monetization 8Packaging as a means of differentiation 8Operationalize packaging with software licensing 85 widely used packaging models 9Price your offer for profitability 10The costs of bringing AI offers to market 10Earning returns on AI investm

4、ent via cross-selling and upselling 11AI efficiency impacts user-based pricing 11Revenue instability 12Pricing sensitivity 12Evaluating pricing effectiveness 13Turn investments into profits 134Ps Implementation:Checklist for Success 14About the authors 15Simon-Kucher 15Thales 15The Essential 4Ps for

5、 AI Monetization Guide3According to research by Simon-Kucher at the end of 2023,94%of software companies were either developing or have already augmented their product with AI features.Everyone wants to offer this new technology to avoid the risk of being left behind.Yet,42%of companies that have re

6、leased AI products or features are not currently monetizing them,and even fewer are showing ROI(Source:Joe Floyd,Beyond Benchmarks 2024,Emergence(05/22/24).IntroductionThales Software Monetization and Simon-Kucher have teamed up to bring you this practical step-by-step guide to making your AI softwa