1、simon-The Big Deal BlueprintA practical guide to nailing high stake negotiationsContentsExecutive Summary 3Why a negotiation strategy is essential 4 The 10-step framework for successful B2B negotiations 5The path forward to bigger,better deals 133Executive SummaryLanding large,lucrative B2B deals ca

2、lls for fresh negotiation strategiesnew data to work with,defined objectives,plenty of preparation.Our recent Global Commercial Trends Study1 shows that organizations are modernizing their sales processes and commercial operations to address challenges and future-proof business strategies.Yet,when i

3、t comes to big deals,most commercial leaders spend only a few hours preparing their negotiations,despite the significant revenue at stake.In this whitepaper,we will discuss the major pitfalls when preparing for high-value deals and outline a 10-step framework to win big deal negotiations.From our ex

4、perience in over 500 sales effectiveness projects,weve observed substantial outcomes:an average of 10 percent revenue growth in the first year and over 75 basis points in gross profit improvements.Our best-practice framework can ensure that organizations that implement these strategies can confident

5、ly navigate high-stakes deals,secure volume profitably,strengthen client relationships,and ensure sustainable growth.1.Facing a new commercial reality.Commercial trends study 2024(January 2024)https:/www.simon- An average of 10 percent revenue growth in the first year and over 75 basis points in gro

6、ss profit improvements.THE BIG DEAL BLUEPRINT:A PRACTICAL GUIDE TO NAILING HIGH STAKE NEGOTIATIONSWhy a negotiation strategy is essentialToday businesses face increasing pressure to secure favorable agreements that balance profitability with long-term partnership potential.In B2B settings,negotiatio