1、 2025 Boston Consulting Group1For the CEOTumultuous times forge formidable leadersor those who are soon forgotten.As CEOs ponder theiragenda for 2025,there are forces at play that promise to fundamentally reshape the global businesslandscape.How leaders navigate these evolving conditions may well de

2、termine whether theircompanies falter or thrive in the months and years ahead.Informed by proprietary research and over a thousand conversations with leaders,BCG hasidentified five dynamics that will test the mettle and ingenuity of CEOs across industries and regionsFive Dynamics That Will TestCEOs

3、in 2025JANUARY 16,2025 READING TIME:15 MIN 2025 Boston Consulting Group2from trade and AI to growth and climate imperatives,to maintaining a positive workplace culturein a changing political and social environment.CEOs who master these dynamics are more likely to gain greater clarity on what lies ah

4、ead and freeup valuable resources to drive growthhelping them mitigate the ever-increasing array of risks moresuccessfully and seize emerging opportunities before their competitors.Dynamic#1:Tariffs,Competitiveness,and the Riseof the Global SouthThis much seems clear about global trade in 2025:tarif

5、fs are likely to rise in many markets.Whatsunclear is how high those tariffs will be and how quickly and broadly theyll be implemented.Theanswer will have implications for company supply chains,market access,and costs.US President-elect Donald Trump made tariff hikes a key promise on the campaign tr

6、ail and in therun-up to his inauguration.If new levies are forthcoming,countries on the receiving end will likelyrespond in kind,further recontouring an international business landscape in which economicstatecra is enjoying a resurgence.CEOs can prepare for this by developing capabilities that give