1、The industrys leading reportState of Mobile 2025ReportState of Mobile 2025Copyright Sensor Tower02Executive Summary|Key Takeaways0402050306Mobile gaming bounces back.Consumer spend in non-games soars.Going global:competition spans across regions.Connecting mobile to in-person amid digital fatigueCry

2、pto apps are booming again.Gaming in-app purchase revenue climbed 4%YoY as Strategy,Puzzle,and Action fuel growth.Revenue growth accelerated to+25%year-over-year(YoY).Consumers are willing to pay for services across categories.Retail is an example area of global competition with Chinese-backed Temu

3、and SHEIN entering the space.Many of the fastest growing categories connect users across devices or to their in-person experiences.Improving macroeconomic conditions and higher Bitcoin prices helped fuel a resurgence in crypto apps.01AI is everywhere on mobile.AI apps continued to soar in 2024,and u

4、se cases spread across verticals,from productivity to finance.Executive Summary|Mobile Landscape at a GlanceNew App DownloadsYoY GrowthiOS&Google Play258,000 apps downloaded per minute in 2024136Billion-1.0%In-App Purchase(IAP)Revenue$150BillionYoY GrowthiOS&Google Play.Revenue is gross,inclusive of

5、 any percent taken by the app stores.$285,000 spentper minute in 2024+12.5%TotalHours Spent4.2TrillionYoY GrowthiOS&Android.Excludes third-party Android in China and other markets.500 hours on average for every person on Earth in 2024+5.8%Average Time Spent per User3.5Hours per DayYoY GrowthiOS&Andr

6、oid Across 60+Markets(Excludes China)13 minutesper waking hour+2.9%#of AppsUsed per User26Per MonthYoY GrowthiOS&Android Across 60+Markets(Excludes China)7 unique appsused each day per user on average+9.2%State of Mobile 2025Copyright Sensor Tower03ContentsState of Mobile 2025Copyright Sensor Tower0