1、ABMFrom Leads to Relationships:The Road to SustainedPipeline Revenue Terminus Software,Inc./Pg.02No worries,we all do it.Heres a hot take.There is only one acronym every business leader should intimately know,understand,and build their long-term strategic business planning around.Its the one acronym

2、 that generates business growth.What is that invaluable acronym?ABM=Account-based marketingWe love making up catchy names for everything:companies,products,brands,programs,strategies,etc.Better yet,we love a good acronym.Be honest,how often do you say these beauties in a day?MQ?SQ?Lead Ge?GT?TAM?IP?

3、KP?CT?CL?TOFU Terminus Software,Inc./Pg.03The ONLY acronym you need for360-degree business growth ABMHear us out.Account-based marketing(ABM)is not really marketing.It is also not just digital advertising.It is the 360-degree business strategy every business needs for sustained long-term revenue gro

4、wth.Its that powerful.The traditional lead generation sales model is not enough to staycompetitive in todays global market.Customers have too many choicesto settle for brands that dont take the time to understand their pain points and build relationships that bring them value.That is the heart of a

5、strong account-based strategy.This e-book outlines precisely what an account-based strategy is and what it is not.After reading,youll understand the difference between ABM and traditional lead generation and how ABM is a better strategy to drive long-term brand awareness,customer retention,and reven

6、ue.Youll also learn valuable strategies for starting your journey toward an aligned go-to-market team.Lets get started.Terminus Software,Inc./Pg.04Traditional Lead Generation vs.ABMTraditional lead generation attracts potential customers to a business or service and guides them into a sales pipeline