1、Your Go-To Guide for Corporate Gifting2 Introduction 3 What is Corporate Gift Giving and Why is It Important?5 The Art of Corporate Gifting 7 Understanding US Gifting Laws and Policies 11 Navigating International Gift-Giving Laws 14 Leveraging Gift-Giving Holidays 16 Sending the Right Gift the Right

2、 Way 17 Streamline Your Sending Strategy with a Direct Marketing Platform 21The Ultimate Gift-Giving Checklist 23Your Go-To Guide for Corporate GiftingFellow Raven Stovetop Tea Kettle.Available at the Sendoso Marketplace.3Your Go-To Guide for Corporate GiftingINTRODUCTION Breaking through the noise

3、In an increasingly digital world,its getting harder to break through the noise and make real connections with corporate customers to drive engagement,encourage renewals and retention,and turn leads into sales.Between email,SMS messages,social media,blogs,podcasts,and other content aimed at capturing

4、 their attention,professionals are simply tired of all the digital noise.A recent survey found that on average,professionals receive 180 emails per day and 40%of them go unopened.Is your well-crafted introduction email,invitation to your special event,or customer check-in message part of that 40%?To

5、 be seen and heard requires something different in your sales and marketing strategies.Marketing teams need to channel the art of building human connections.4Your Go-To Guide for Corporate GiftingDirect mail renaissance A Total Economic Impact study commissioned by Sendoso and conducted by Forrester

6、 Consulting found that direct mail is experiencing a renaissance.Direct mail is something people can feel and touch.It offers a tangible connection thats missing in our digital world.In fact,41%of people in the US look forward to checking their mail each day.Integrating direct mail strategies that i