1、State of the US Wine Industry 2025Written by Rob McMillanEVP&FounderSilicon Valley Bank Wine DivisionSILICON VALLEY BANK 2025 STATE OF THE US WINE INDUSTRY|2Table of ContentsIntroduction.3Review of 2024 Predictions.42025 Predictions .5Forecast .6Setting a Baseline .8Premium Winery Performance In

2、dicators .13The Supply Imbalance.14Industry Correction Stages.17Correction:Phase One.18Correction:Phase Two.21Tasting Room Visitation Developments .3Understanding Consumer Opportunity.26Examining the Grower Community.33Correction Length.38Endnotes .40SILICON VALLEY BANK 2025 STATE OF THE US WINE IND

3、USTRY|3IntroductionThe wine industry offers a tapestry of beauty and craftsmanship that is captivating,evoking a lifestyle that seems worlds away from ordinary life.The business is not merely an occupation;its a passionate pursuit,rich with sensory experiences,social connections,and profound persona

4、l meaning.For those of us lucky enough to work in the industry,those are a few of the reasons we chose this path as a career.For the consumer,those same characteristics ignite envy in those who are not immersed in the business.Its that mysticism that calls them to enter this idyllic realm we call wi

5、ne country.Admittedly,that was flowery.But it evokes the imagery reflected in the eyes of those looking in.Consumers may think those of us in the wine business live luxurious lifestyles,waking at 4:00 PM for massages with enough time for a seven-course meal.The reality is that this business is flat-

6、out hard work,and its getting harder.After thirty years of moving up and to the right,it is foreign to see wine industry metrics flatten out.This isnt like any era before,so the solution will not be straightforward.We lack a historical solution set to emulate.There is hard work ahead,but I do not do