1、Copyright 2024 Deloitte Development LLC.All rights reserved.Gen AI transforming Gen AI transforming transportationtransportationLessons from the frontier of an emerging technologyCopyright 2024 Deloitte Development LLC.All rights reserved.2Table ofcontents4 4Key findings5 5Wide(but shallow)adoption8

2、 8Value creation1212Clear challenges1717Overcoming barriers:Learning from leadersCopyright 2024 Deloitte Development LLC.All rights reserved.3Methodology Methodology This research relies on a July 2024 survey of 210 executives with strategic oversight(directors,vice presidents,and C-suite executives

3、)at transportation and supply chain companies.Most of the report focuses on perspectives of 186 executives working at companies with at least one generative AI(gen AI)use case in implementation.The questionnaire they completed was designed to better understand the extent and focus of gen AI adoption

4、 in the transportation industry,the value generated,challenges faced,and how gen AI leaders in the industry set themselves apart from the rest of the pack.Nearly one-third of the executives(30%)represent transportation companies with over$10 billion in revenue.Over half represent companies with$1 bi

5、llion to$10 billion in revenue(37%with$1 billion to$5 billion,and 15%with$5 billion to$10 billion)and 18%are from companies with revenues under$1 billion.Please refer to source lines for clarification on questions asked and sample sizes.17%14%23%40%Consumer product/retailtransportation and logistics

6、 Logistics providersOcean,rail,intermodal,inventory management,and wholesale and distributionTruckingThird-party logistics,freight forwarders,and brokeragesFirst-mile/middle-mileParcel/courier(4%)Digital freight(1%)Copyright 2024 Deloitte Development LLC.All rights reserved.4Key findingsKey findings