1、How you can prepare for changes ahead in the search landscape2025 Predictions for Search MarketingGoogles search dominance is under threat.01 02 033 Major Search EvolutionsAI is reshaping the search landscape.2Measuring search success is changing.Google Under ThreatMore platforms than ever are claim

2、ing to be search engines or to have advanced search capabilities,putting Googles dominance at risk for the first time in 15 years.This means a more diverse and fragmented landscape for searchers to find what they need and new ways for brands to be discovered when customers search.AI Changes Everythi

3、ng for SearchArtificial intelligence and large language models are changing where and how people search.From new applications of AI technologies to augment search work to platforms evolving how they deliver search results to customers changing expectations when they search,the search landscape is re

4、shaping in real time.A survey of more than 11,000 Americans found that more than half(55%)regularly interact with AI 27%report several times a day Sources:Pew Research Center,Tech RadarWhile users lean more on AI,there are still questions of trust in the sources that users interact with.Consumer exp

5、ectations around AI search models are increasing as well as the competition for engagement.Search Success Will Look DifferentEvolving search experiences and technologies mean an increase in“zero-click searches,”where searchers get more immediate,synthesized answers.Traditional rankings and traffic m

6、easurements will become dated,and marketers need to reevaluate the key performance indicators of search success.Nearly Source:SparkToroAI-generated answerSource links2/3 of Google searches now result in no clickSource links6AI will enable all-new multimedia ad formats to deliver in searchable spaces