1、The Ultimate Guide to Trade Show MarketingIndustry best practices for every stage of your eventCONTENTSIntroduction:Increase Your Impact and ROI Strategy&Goals Technology Integrations Pre-show Appointment-Setting Strategy Booth Strategy On-site Post-show Follow-Up Enhance Schedule a Quick Chat3 5 8

2、11 13 15 16 17 19INTRODUCTION:INCREASE YOUR IMPACT AND ROIAs a trade show manager or planner,you are responsible for one of your companys largest strategic business development and lead generation channels.No matter the businesss size,events represent one of the largest line items in a marketing pro

3、grams budget.EVENTS ARE A KEY MARKETING ACTIVITYDespite the success of events,most trade show professionals are only scratching the surface of the possible ROIboth for themselves and their companies.The key problem lies in the widespread inability to capture,track,and increase the financial return o

4、f the money invested.of marketers expect their companys event budget to increase.1of marketers say in-person events are the top B2B marketing channel.256%60%“”Companies that are able to track and measure multiple program metrics across technologies can justify investment by showing the true value of

5、 an event.-Julian Archer,Sirius Decisions Senior Research Director33THE ULTIMATE GUIDE TO TRADE SHOW MARKETINGSATISFACTION IS THE TOP EVENT KPIOver 90%of event professionals measure event success based on attendee satisfaction.4Although qualitative feedback can provide some insight into the success

6、of your events,you must elevate your strategies to demonstrate clear financial return if you are to boost the impact of your events(and get acknowledged for your efforts).This eBook will show you how.Well cover the full spectrum of considerationfrom planning to the big day to reporting to executives